Lobbying is a process of bridging the gap between business realities and governmental policy. Kaizen is the Sino-Japanese term for “improvement.” It is a gradual approach to change, improvement, and growth. We at Kaizen Strategies endeavor to assist government and elected officials in understanding the needs of the business community and finding solutions that create a win-win situation for all involved. By combining the lobbying process with the Kaizen strategy, we promote relationships using a two-fold strategy for a mutually beneficial outcome​.​